Monday, November 14, 2011

Top eBay Alternatives 2012 - eBay Vs. BigCommerce

By Ethan Pepper  |  November 14, 2011 No comments

What is BigCommerce?


eCommerce Made Easy With BigCommerce



BigCommerce is not really a venue or marketplace like most of the other sites we have talked about today.Instead they are a hosted eCommerce provider.


 

 

 

 

They handle all of the web hosting and shopping cart integration for your very own store. Let's look at some of the features:

  • You can export items from your store to eBay.

  • They help guide you through registering a domain name.

  • Lots of promotional tools including a Facebook Fan Page Store, Email Marketing, and Coupon Codes.

  • Inventory is automatically updated and even returns are processed easily.

  • Buyers can shop from their Mobile Phone.

  • Unlimited photos for items.


Since this is an all in one solution you also don't have worry about paying any Final Value Fees. Instead you will simply be paying to accept Credit Card payments and they guide you through the process of opening a merchant account. You can of course also open your own merchant account on your own as well. Of course their are some downsides as well:

  • You need to be somewhat computer skilled to get your store customized.

  • You pay a monthly fee for the store and the merchant account.

  • You will probably need to pay to promote the store through various Ad Networks and Paid Search.


eBay Vs. BigCommerce
Head to Head





















































































 Auction Fees
Listing Fees
Final Value Fees
Payments Accepted
Monthly Fees
Alexa Site Ranking*
Promotional Tools
eBay

First 50 Free Monthly

 

$0.99=$0.10
$9.99=$0.25
$24.99$0.50
$49.99=$0.75
$199.99=$1.00
$200+= $2.00  

Buy It Now

$0.50

 

Media

$0.05
 9% Of Total Payment Includes Shipping
PayPal**

 

Merchant Accounts
None  21 eBay Site Traffic
eBay Basic
Same as above



BIN 

$0.20

 

Media

$0.05
 7.5% Auction Style BIN
7%-13%
Same as above
$14.95  21
Custom Logos

 

E-mail Marketing

 

Cross Promotions 
eBay Premium
Same as above



 BIN

$0.05

 

Media

$0.05
Same as above
Same as above
$49.95  21Same as above
eBay Anchor
Same as above



 BIN

$0.03

 

Media

$0.03
Same as above
 Same as above
$299.95  21 Same as above
BigCommerce Bronze
None     None    None  Merchant Accounts
$24.95 Monthly 100 ItemsVaries by Webstore
Email Marketing
Social Media
Marketing
Paid Search
BigCommerce Silver
None     None     None

 Merchant Accounts
$39.95 Monthly
500 Items
Varies by Webstore
Same As Above
BigCommerce Gold
None
None
None
 Merchant Accounts
$79.95
Monthly
1000 Items
Varies by Webstore
Same as above

 

*Alexa ranks sites by popularity #1 being the most popular site on the web currently Google has the top spot.

**PayPal charges a 2.9% fee for eBay Transactions.

So let's do a little comparing shall we while it's true that their are no listing fees on BigCommerce there is a tiered monthly fee structure that acts in a similar way. It is also true that BigCommerce has no Final Value Fees but you'll still have to pay your Credit Card merchant account transaction fees so these act in about the same way. Hypothetically then let's say you listed 300 items on eBay for $9.99 each. Let's also say you have a basic store to save on listing fees. Were going to expect a 60% sell through rate. Add it up.

  1. $14.95 Basic Store Subscription

  2. 300 * $0.20 = $60 in listing fees

  3. 11% * (180 * $9.99) = $198 in FVFs

  4. PayPal Fees of 2.9% * = $52


This assumes that you are listing in the most common categories.
Out of the 1798 in sales you end up paying eBay about $310. That's a percentage of about 17%. Now let's try it with BigCommerce:

  1. $39.95 Silver Plan

  2. Merchant Account Fee $14.95

  3. Merchant Trasanction Fees 180 * (2.5% * 9.99) = $45

  4. Promotional Cost 300 * $0.25 = $75


Now the promotional cost vary but most eCommerce stores will be paying quite a bit in paid search to promote themselves. Especially if they want a 60% sell through rate. So let's add it up. Out of $1798 in sales $175 went to fees and promotions. Only 9% in total. On the whole BigCommerce is a good choice for someone looking to get away from eBay and build their own brand but who doesn't want the hassle of building an eCommerce store on their own. BigCommerce helps get up and running fast so you can worry about making sales.

Author: Ethan Pepper

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